Basically, answer the following 4W and 1H questions.
- Why?
- Why now?
- Why you?
- What to do?
- How to win?
Reference: How to write a business plan in 9 steps https://www.shopify.com/blog/business-plan
- Draft an executive summary.
- Describe your company.
- Perform a market analysis.
- Outline the management and organization.
- List your products and services.
- Perform customer segmentation.
- Define a marketing plan.
- Provide a logistics and operations plan.